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Designed 2 SAVE
This isn’t just a clothing line. It’s a rebellion against silence. A living, breathing campaign where garments speak louder than words—and every weave tells a story of survival, remembrance, and action. Most importantly, it's a bold reminder that each of us has a role to play in preventing suicide and promoting life-saving awareness.
Woven 2 SAVE calls on the nation to transform mourning into movement. Together, the dual taglines say it all: “*Worn 2 Remember. Worn 2 SAVE Lives.*” But the deeper purpose is clear: to use fashion and storytelling to shine a light on suicide prevention and to inspire action that could save lives.
About SAVE
SAVE is a national nonprofit dedicated to ending the tragedy of suicide through education, training, advocacy, and supporting suicide loss survivors. They fulfill their mission by:
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Educating and empowering individuals to identify suicide warning signs and refer those at risk to the support they need;
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Distributing free tools to limit access to lethal items in a moment of crisis
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Providing empathetic assistance and valuable resources to help suicide loss survivors navigate the devastating loss of a loved one;
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And advocating at both state and national levels—to amplify the voices of those impacted by suicide and create meaningful change.
By offering free educational resources, teaching life-saving skills, supporting suicide loss survivors, and advocating for change, we believe we can make a significant impact and save lives.
About the Campaign
“This is personal. I’ve experienced loss. I’ve battled mental health challenges. I know what it’s like to feel alone. This campaign is about purpose. It’s about hope. It’s about preventing suicide and reminding people they’re not alone. Every piece we create is a message: we can save lives.”
Garments will be available for purchase at www.kurriizmatic.com, with 10% of proceeds donated directly to SAVE. One-of-a-kind pieces will be auctioned during Natasha’s Ride on August 23, 2025, with 100% of proceeds benefiting SAVE. The campaign will culminate in a live runway-style feature during SAVE’s first-ever gala in Minneapolis on April 11, 2026.
The campaign will also spotlight SAVE’s signature programs—including the Green Bandana Project, One Step Ahead, IBEAM for the construction industry, and other initiatives—bringing them to life through fashion, digital storytelling, and survivor-submitted materials. Each component reflects how communities can take tangible action to reduce risk, break stigma, and promote early intervention.